ETHAN ALFANDARY Book a call

Video • Growth • Brand

I build
audiences
that move.

Turning attention into growth pipelines through media, systems, and taste.

Two YouTube Silver Play Button awards presented to Syfer Music and Yamikaze for passing 100,000 subscribers
YouTube Silver Play Button ×2 Syfer Music · Yamikaze — 100,000+ subscribers each

Track Record

120M+
short-form views UFC/MMA verticals
425%
YouTube growth Medical brand, <1 year
45M+
long-form views Gaming channels
330K+
Twitter followers Breakcore niche
24M+
medical vertical views Single vertical
Silver Play Buttons Music & gaming

Philosophy

Taste is the Multiplier.

In every industry, taste separates the forgettable from the iconic.

Over the last decade, I've built and scaled audiences in music, gaming, and digital media — earning two YouTube Silver Play Buttons (100K+) for work in both music promotion and gaming video editing. I've also been an early adopter of AI in my workflows, using it to streamline production and spot opportunities faster — without ever losing the human taste that makes content resonate.

But taste alone isn't enough — scaling requires systems. I design repeatable frameworks, train editors, and lead teams so projects don't just grow once, they grow consistently. From medical brands that turned my videos into booked clients, to UFC/MMA verticals hitting 120M+ views, to gaming channels pulling 45M+ long-form views, I've proven that the right structure accelerates results.

Whatever the field, I bring a curator's eye, the instincts of a builder, and the ability to turn vision into systems that scale.


Capabilities

What I do

Six disciplines that compound — strategy through execution, measured against outcomes.

  • Audience Growth & Channel Scaling

    • Multi-platform growth strategy (YouTube, Instagram, TikTok, Twitter, Reddit, Discord)
    • Proven track record: 425%+ subscriber growth, 330K+ followers built, 120M+ vertical views
    • Platform-specific optimization for retention, engagement, and monetization
  • Video Editing & Production

    • YouTube Shorts, Reels, and TikTok editing for maximum retention
    • Long-form YouTube video production (gaming, educational, brand storytelling)
    • Thumbnail design and visual branding for click-through optimization
  • Content Strategy & Brand Positioning

    • Identifying and executing high-impact content pillars
    • Storytelling frameworks that convert views into loyal audiences and paying clients
    • Multi-platform campaign design with consistent brand voice
  • Community Building & Monetization

    • From 0 to thriving: built communities across music, gaming, and niche genres
    • Integration of merch, affiliate marketing, and partnership revenue streams
    • Cross-platform engagement loops to increase loyalty & recurring traffic
  • Digital Performance Tracking & Optimization

    • KPI design and analytics reporting for content and campaigns
    • Lead tracking & attribution setup to prove ROI
    • Iterative testing to find the highest-performing formats and hooks
  • Creative Direction & Visual Branding

    • Cohesive creative vision across video, thumbnail, and platform aesthetics
    • Translating brand personality into visuals that drive recognition and clicks
    • Aligning content style with audience psychology for higher retention and engagement

Let's build

Let's turn attention
into your advantage.

Book a quick 15-minute intro and we'll scope a plan that moves the needle.

Book a 15-min intro